Servicing the Digital Leisure Traveler
Exert from BreakingTravelNews.com
Travelport, the business services provider to the global travel industry, today released the findings of an international survey providing insight into how digital leisure travellers plan and book their trips: from the frequency of their holidays to how they go about researching and planning their journey. The study also explored their use of technology and social media and how travel agents can rise to the challenge of their evolving needs throughout their trips. Travelport estimates that the market for global intermediary leisure travel is expected to be worth $672bn by 2015.
Investigating the varying opinions and preferences of the ‘digital natives,’ (those under 35) and the ‘digital immigrants,’ (those 36-45), key findings from the survey include:
• The need to stay connected and a heavy dependence on smartphones: 87% of those aged 35 and under, and 80% of those 36-45, owned or planned to purchase a smartphone in the next six months. This increased access to the internet anytime, anywhere, is changing the expectations, demands and behaviours of leisure travellers.
Follow Us on Instagram!
About the Author
iDidGo Blog Team DidGo is dedicated to providing travel content that is relevant to our community.
Related Posts
Energies Your Sex Life with a little Travel →
More Travel equals better sex →
How To Take Advantage Of The Travel Industry! →
Bob Marley No Woman No Cry TRIBUTE feat. the Legend’s CHEF! →
11 Responses to Servicing the Digital Leisure Traveler
Leave a Reply
You must be logged in to post a comment.
Pingback: christopher
Pingback: william
Pingback: Jonathan
Pingback: Brent
Pingback: Patrick
Pingback: Ricky
Pingback: Salvador
Pingback: Gordon
Pingback: alexander
Pingback: James
Pingback: max