Published on July 7th, 2013 | by iDidGo Blog Team
Around the world with 80 jobs – Adecco
When a travel blogger learned that a human resources company had taken his concept and used it for a marketing campaign, he told the public. The result? The company had a big backlash on its hands. Don’t find yourself in the same position.
Just because you see an idea online that you like doesn’t mean you should create a marketing campaign around it.
That’s a lesson that the world’s largest human resources company, Adecco, learned the hard way last week, when a blogger’s complaints about bad-faith copying by the firm led to a controversy that went viral—and, eventually, a tough apology.
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